Gretel
New York-based brand identity and design agency known for creating visual identity systems for technology companies and cultural institutions.
Last reviewed: January 2026
Quick Facts
| Location: | New York, NY |
| Specialization: | Brand Identity, Visual Systems |
| Best For: | Tech Companies, Cultural Orgs |
About Gretel
Gretel is a New York design agency renowned for creating distinctive visual identity systems that balance bold creativity with systematic thinking. Their work for technology companies and cultural organizations has set standards for what modern brand identity can achieve.
The agency takes a craft-forward approach, building identity systems that are both visually striking and practically scalable. Their attention to motion, interaction, and systematic design thinking makes their identities feel alive across every touchpoint from digital to physical.
Strengths
- Exceptional visual identity and systems design
- Strong motion and interactive design capabilities
- Impressive roster of tech and cultural clients
- Systematic approach that scales across touchpoints
Considerations
- Premium pricing for boutique studio
- New York-centric team
Services Overview
Brand Identity
Professional brand identity services tailored to client needs.
Visual Systems
Expert visual systems solutions for modern brands.
Motion Design
Strategic motion design to drive business results.
Interactive Design
Creative interactive design for lasting impact.
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