Wolff Olins
Global brand consultancy founded in 1965 with offices in New York and London. Known for rebranding Uber, creating RED, and work with Tate and Google.
Last reviewed: January 2026
Quick Facts
| Location: | New York, London |
| Specialization: | Brand Consulting, Identity |
| Best For: | Enterprise, Global Brands |
About Wolff Olins
Wolff Olins is one of the worlds most storied brand consultancies, founded in London in 1965 and now operating from both New York and London. Their work has shaped some of the most recognizable brands of the modern era, including the rebrand of Uber, the creation of RED, and identity work for Tate, Google, and the NYC taxi system.
What distinguishes Wolff Olins is their ability to work at the intersection of business strategy and creative expression at the highest level. Their brand transformations are not cosmetic - they represent fundamental shifts in how organizations present themselves and engage with the world.
Strengths
- Six decades of brand consultancy expertise
- Landmark projects that reshaped industries
- Dual New York-London presence
- Strategic depth matched with creative ambition
Considerations
- Enterprise focus and premium positioning
- Long engagement timelines for major projects
Services Overview
Brand Strategy
Professional brand strategy services tailored to client needs.
Identity Design
Expert identity design solutions for modern brands.
Brand Consulting
Strategic brand consulting to drive business results.
Experience Design
Creative experience design for lasting impact.
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